Give your content a name, then select the type. The calculator scores one piece of content at a time — a single episode, post, film, or campaign run. This determines the adoption rate and how long that content stays in circulation.
Tell us about your audience size — we'll use this as the foundation for the calculation.
Add every behaviour that appears in your content, even briefly or in the background. You will rate how prominently each one features in the next step.
For each behaviour, answer three questions using the sliders. Together they calculate its Embedding Strength — a measure of how powerfully this content weaves that behaviour into what feels normal, desirable, and inevitable.
The Cultural Carbon Score is an estimated metric based on a structured analytical framework. It uses conservative assumptions from published behavioural science and carbon accounting research, and is designed to provide directional insight — not a regulatory disclosure or audited measurement.
CCS = Reach × Embedding Strength × Adoption Rate × Carbon Cost × Influence Lifespan
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